We’ve had a great response to open homes at 2K Alpers Avenue and it’s auction time next weekend.  It’s sure to be exciting.

The amount achievable for a property will be dependent on the marketing strategy, market exposure, area demand, and the amount of buyer interest generated.

The key is in the 4p’s – presentation, promotion, price, sales-person

“You only get one chance to make an impression.”

1) Why promote: because people need to know your house is for sale.  If they like what they see and hear, they’ll come to the open home.  The more people who know, the more competition it generates for your property.

2) Presentation: your property will be shown as presented, so good presentation is essential to maximize the impact for open homes and photography.  Buying a home is emotional.  Everything the buyer sees when they look at the property will have a positive or negative impact on how they “feel” about your house, and whether they are interested or not.  Your job is to eliminate anything that might have a negative impact on the buyers decision – so ask yourself – is there anything that I can do to make the property look better?  Spend some time preparing it for sale – declutter, tidy up ….

“cultivate your diamond – for everyone to see”.

3) Price: must be set accurately to start with, so you maximize your opportunities to attract potential buyers.  The biggest mistake is that people want to price their home for higher than the market is willing to pay.  But nobody will pay, unless they see fair value in the property.  You’ll have a price in your head – ask yourself is it realistic?  Talk to your real estate salesperson about your expectations.  Study their C.M.A and recommendations for price.  Do your homework.

If your expectations are set to high, you will miss opportunities to make a sale.  The house then sits sits on the market for too long and the vendors often reduce the price drastically just to generate interest.  Your salesperson should keep you informed weekly with vendor reports on what the market is saying.

4) The person: who sells your home is very important – they are the “magic ingredient” that brings everything together.  Choose someone who’s an excellent marketer and negotiator.  Let’s face it, all agents offer similar promotions and fees – the only difference that set’s each of us apart is our “attitude, energy, enthusiasm, marketing and negotiating skills”.   Choose someone who encapsulates all this in their service and you’re sure to have a winning combination for results.

Here’s some pics of Denise’s open home displays.

Behind every successful sales person is a great support team.   Meet “Team Denise” – Terry and Shona Wong.  They’ve been on hand at Alpers Ave (open homes)  these past weeks, manning the security gate entrance and lift.  They can also been seen with Denise, regularly dropping flyers, or doing roadside marketing.   So not only do you get Denise when selling your home – but you also get her team.  Great effort all around!

Welcome to Denise’s market update for Papatoetoe.  To receive Denise’s market update on a monthly basis – just email her with your contact details and the area that you’re interested in.

There were 29 x property sales in September 2012, the average price $380,000 up 10% on Sep 2011 sale figures.  However 15% down on volume (34 sales) from last year.  -5 sales against September 2011.  The top sale last month was $549,000

There are 441 x sales for Papatoetoe 12 months to Sep 2012, with;

• 0.5% percent $1.0m – $1.5m
• 0.2% percent $800k-$1.0m
• 1.8% percent $600k – $800k
• 26.5% percent $400k – $600k
• 71% percent less than $400k

68% of sales were houses.

Welcome to Denise’s market update for Mangere Bridge.  To receive Denise’s market update on a monthly basis – just email her with your contact details and the area that you’re interested in. There were 11 x property sales in September 2012, the average price $497,000 up 7% on Sep 2011 sale figures.  That equates to + 5 more sales against September 2011.  The top sale last month was $701,500

There are 118 x sales for Mangere Bridge 12 months to Sep 2012, with;

• 0.8% percent $1.0m – $1.5m
• 25% percent $800k-$1.0m
• 16.9% percent $600k – $800k
• 48.3% percent $400k – $600k
• 31.4% percent less than $400k

78% of sales were houses.